{"id":131301,"date":"2025-06-11T17:24:15","date_gmt":"2025-06-11T11:54:15","guid":{"rendered":"https:\/\/homesbuildings.com\/?p=36554"},"modified":"2025-06-11T17:24:15","modified_gmt":"2025-06-11T11:54:15","slug":"leading-with-grace-branding-with-vision","status":"publish","type":"post","link":"https:\/\/urbanacres.net\/?p=131301","title":{"rendered":"LEADING WITH GRACE, BRANDING WITH VISION: UZMA IRFAN"},"content":{"rendered":"

In conversation with UZMA IRFAN<\/strong>, Director, Prestige Group. As part of our \u201cWomen Power\u201d series, H&B Network speaks with one of India\u2019s most dynamic business leaders whose presence gracefully spans real estate, branding, and the arts.<\/p>\n

The real estate sector has <\/strong>historically been male-dominated. <\/strong>Did you face any challenges stepping <\/strong>into this space, and how did you <\/strong>navigate them?<\/strong><\/h3>\n

Surprisingly, I haven\u2019t faced major challenges on that front. Being part of a family-run enterprise, we\u2019ve always embraced shared responsibility, and the mutual respect we hold for each other\u2019s roles has been fundamental. I\u2019ve had an encouraging and supportive
\nenvironment from the start. That said, globally, women in real estate face more structural barriers\u2014 particularly in the West, where support systems like family care are less accessible. In India, we often have the privilege of intergenerational support, which helps balance work and home. Things are evolving. Women are now key decision-makers in households\u2014 nearly 50% of them are co-decisionmakers when it comes to real estate.
\nIt\u2019s a powerful shift.<\/p>\n

Who have been the guiding forces <\/strong>shaping your leadership style?<\/strong><\/h3>\n

My family has been my biggest source of inspiration. My mother taught me the value of grace under pressure, resilience, and empathy. My father, Irfan Razack, instilled in me a deep sense of purpose, integrity, and commitment. Watching him lead Prestige Group with vision and ethics has shaped my entire professional ethos. My friends and peers have also
\ninfluenced my journey\u2014offering different perspectives and grounding me during transitions. Together, these influences have encouraged me to lead with clarity, compassion, and courage.<\/p>\n

You wear many hats\u2014leader, <\/strong>mother, entrepreneur. How do you<\/strong>
\nmaintain balance?<\/strong><\/h3>\n

It\u2019s a constant dance of prioritisation. Leadership, to me, isn\u2019t about doing it all\u2014it\u2019s about doing what matters most, with intent. At Prestige, my focus is strategy and communication. But beyond boardrooms, I carve time for my family, art, and moments of stillness. To every woman striving for that elusive balance, I\u2019d say:<\/p>\n

    \n
  • Define your own boundaries. n Empower your teams\u2014don\u2019t micromanage.<\/li>\n
  • Look after your health\u2014mental and physical.<\/li>\n
  • n Surround yourself with allies.<\/li>\n
  • And above all, embrace flexibility. Balance isn\u2019t a fixed equation\u2014it\u2019s an evolving rhythm. Lead on your own terms, not society\u2019s.<\/li>\n<\/ul>\n

    How do you see the future for <\/strong>women in real estate?<\/strong><\/h3>\n

    Tremendously promising. Over the next decade, I see women occupying corner offices, helming strategy, and redefining how we think about urban spaces. From architecture to investment decisions, women\u2019s voices are becoming central\u2014and the sector is richer for it. But it doesn\u2019t happen organically. Organisations need to be intentional\u2014 create opportunities, design mentorship pathways, offer flexible policies. At Prestige, we\u2019ve long embraced diversity as a strength, not a checkbox.<\/p>\n

    What does \u201cwomen empowerment\u201d <\/strong>mean to you?<\/strong><\/h3>\n

    It\u2019s more than just a slogan\u2014it\u2019s a responsibility. Empowerment is about providing the tools, the trust, and the platform for women to lead unapologetically. Whether she\u2019s managing a project or shaping a brand narrative, she deserves recognition
    \nand respect. Within Prestige, we actively nurture this environment\u2014whether through leadership programmes, inclusive hiring, or enabling platforms like Sublime Art Galleria that foster creativity and independence.<\/p>\n

    What message would you like to <\/strong>leave aspiring women leaders <\/strong>with?<\/strong><\/h3>\n

    Stay true to your vision. The world is full of opportunities\u2014but you must believe you\u2019re capable of seizing them. Never underestimate the power of authenticity. Be adaptable, be bold, and above all, be kind\u2014to yourself and others. Remember, \u2018Impossible\u2019 is really just \u2018I\u2019m Possible\u2019 waiting to be discovered.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    In conversation with UZMA IRFAN, Director, Prestige Group. As part of our \u201cWomen Power\u201d series, H&B Network speaks with one<\/p>\n","protected":false},"author":1,"featured_media":131368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4423,4424,4827],"tags":[7055,1504,7086,7087,7088,7089,7090,7091,7092],"class_list":["post-131301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developers","category-interviews","category-women-power","tag-realestateleadership","tag-bengaluru","tag-corporatecommunicationsprestigegroup","tag-leadership","tag-sublimegalleria","tag-ubcity","tag-womenempowerment","tag-womeninbusiness","tag-womeninrealestate"],"_links":{"self":[{"href":"https:\/\/urbanacres.net\/index.php?rest_route=\/wp\/v2\/posts\/131301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/urbanacres.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/urbanacres.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/urbanacres.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/urbanacres.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131301"}],"version-history":[{"count":0,"href":"https:\/\/urbanacres.net\/index.php?rest_route=\/wp\/v2\/posts\/131301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/urbanacres.net\/index.php?rest_route=\/wp\/v2\/media\/131368"}],"wp:attachment":[{"href":"https:\/\/urbanacres.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/urbanacres.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/urbanacres.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}