NTPC is seeking overseas buyers in Japan, South Korea and Germany for green ammonia and other low-carbon fuels planned at its proposed green hydrogen hub in Andhra Pradesh, Chairman Gurdeep Singh said on Tuesday. The discussions mark an effort by India’s largest power producer to secure demand for fuels that can be transported and traded more easily than hydrogen itself.
Singh said NTPC was in talks with prospective customers as it develops the proposed hub in the southern state. The project is expected to produce green ammonia and green methanol, both of which are being considered as more practical products for transportation and international trade than pure hydrogen.
The buyer discussions come as India works to build a larger green hydrogen industry while developers globally face difficulties securing the long-term offtake agreements needed to support large-scale investment. Without committed buyers, projects can struggle to move from announced capacity to commercial production.
At an event organised by the Indian Chamber of Commerce, Singh said the focus needed to move beyond pilot projects and towards commercially viable ventures. “We have to make hydrogen a business,” he said, pointing to the need for a market-led approach to the development of the sector.
Green ammonia and green methanol can serve as carriers or traded forms of low-carbon energy, allowing producers to target international customers that may not be able to import or use hydrogen directly. For Andhra Pradesh, the proposed hub could therefore connect power generation, fuel production and export-oriented industrial infrastructure, although the supplied report does not provide details on the project’s capacity, investment, construction schedule or commissioning date.
India has outlined plans to become a major producer of green hydrogen. NTPC’s overseas outreach indicates that securing demand is emerging alongside production capacity as a central requirement for the sector. The company has identified Japan, South Korea and Germany as potential markets, but no binding offtake agreement was announced in the report.
The next step will be the continuation of discussions with prospective overseas customers as NTPC develops the proposed Andhra Pradesh hub. Details on final buyers, volumes, financing and project timelines were not disclosed in the available report.