From battling market challenges to championing sustainability and catering to evolving customer demands, MOHAMMAD DANISH, Managing Director, Artelore Living sheds light on how Artelore Living is shaping the future of India’s lighting industry while staying deeply rooted in its heritage.
Our brand is deeply rooted in the cultural and historical fabric of Moradabad, a city with a 400-year-old legacy of craftsmanship. Our company, which was established 50 years ago, has been at the forefront of the lighting business. Artelore Living, our sister concern, entered the Indian retail market five years ago, further expanding our reach. Being in the industry for so long, we have a unique vantage point to observe how international trends influence the market and how India gradually integrates these trends. Our products reflect this evolution, marrying global aesthetics with local sensibilities. This legacy is not just business, it’s a tradition that flows in our veins.
The biggest challenge is the influx of cheap Chinese products flooding the market. While these products may appear flashy and attract consumers initially, they need more durability. In contrast, our offerings align with India’s “Make in India” and “Skill India” initiatives. Every aspect of our products, from raw materials to craftsmanship, is inherently Indian. This heritage ensures superior quality and a strong sense of pride and authenticity. Competing against the sheer volume of low-cost imports is challenging, but our focus remains on durability and the value that our products bring to customers.
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